Data governance is not a project.
An institution hires consultants. Defines policies. Sets up a committee. Twelve months in, it declares victory. Three years later nobody follows the policies and the committee no longer meets.
The project succeeded. That is exactly the problem.
- Has a closing date
- Delivers documents and policies
- Lives on temporary budget
- Ends when the consultants leave
- Has no closing date
- Changes daily behaviour
- Lives in the operating budget
- Survives staff turnover
The difference is not semantic. It is structural, and it decides whether in three years you moved forward or started over.

